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Bulgaria's e-commerce market loses momentum after lifting of lockdowns - report

Bulgaria's e-commerce market loses momentum after lifting of lockdowns - report License: Creative Commons CC0

SOFIA (Bulgaria), August 16 (SeeNews) - One-third of consumers in Bulgaria started shopping more online during the lockdowns imposed due to the coronavirus pandemic but just 15.3% continued to do so after the lifting of lockdowns, local media reported.

As many as 12.5% stopped shopping more from online stores after the lockdowns were lifted, while 5% said that did not like their online shopping expirience and shop mainly from physical stores now, local business outlet Capital.bg said in a report last month, quoting the results of a survey conducted by research agency Nielsen Admosphere Bulgaria in the period June 23 - July 2.

The majority of the respondents in the survey, 56.1%, said that the lockdowns did not affect their consumer behavior in online shopping.

As many as 11.2% said that they were shopping less online during the lockdowns.

Of all people in Bulgaria with Internet access, 92% have experience with online shopping, according to the results of the survey. Forty percent of those people make an online purchase at least once a month.

According to the results of the survey, 16.3% shop online at least once a week, while 8.4% do so twice or thrice a week.

Of all the people with access to Internet in the country, 15% said that they do not shop online.

The results of the survey also showed that people in Bulgaria shop online mostly for clothes, shoes, and accessories - 55.8%, and home appliances - 30.8%.

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