September 20 (SeeNews) - Bulgarian advertising company Interpartners Group said it has acquired local PR agency Key Experts Group.
After the merger, Key Experts will operate as an independent unit with a separate team within the company, Interpartners said in a press release, without disclosing the value of the deal.
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Key Experts will have access to the full resources of the group, including Interpartners’ creative and digital competences. Furthermore, the merger is expected to result in increased capabilities for Key Experts’s current and future clients to establish their brand.
Through the deal, Key Experts is also gaining access to the regional market with SEEnthesis, a network of agencies in southeastern Europe created by Interpartners.
Founded in 1992, Interpartners currently operates through several brands – Interpartners, Interimage and Media Camp. Since 2019, the group operates with its own partner network under the SEEnthesis brand in nine markets in southeastern Europe.