June 10 (SeeNews) - Bosnian advertising agency Via Media has signed an agreement to buy local PR agency Rent a PR Consulting, the takeover target said on Friday.
Through the acquisition, Via Media will expand its portfolio to include services in the area of strategic and crisis communication, as well as educational activities in the field of communications, Rent a PR Consulting said in a Facebook post.
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The value of the deal was not disclosed.
Rent a PR Consulting was established in 2009 as an agency specialised in strategic communications, communications management and consulting. It also offers educational programmes in the field of communications.
Via Media was set up in 1997. The agency became part of the local Bingo group, which is active mainly in the retail sector, in April 2021.