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Austrian micro-drinks producer Waterdop enters Romanian market

Austrian micro-drinks producer Waterdop enters Romanian market Kateřina Navrátilová, Waterdrop director for CEE Source: Waterdrop

BUCHAREST (Romania), September 20 (SeeNews) - Austrian micro-drinks producer Waterdop said on Monday it has entered the Romanian market and launched a Romanian website.

"We are delighted to offer Romanian consumers a new experience with a triple impact: completely innovative products with real health benefits, resulting in the second advantage, continuous hydration and varied, which also contributes to reducing plastics consumption and CO2 emissions," Waterdrop CEO and founder Martin Murray said in a press release.

The company aims to expand in the Czech Republic, Slovakia and Poland, as well as other markets in the region.

Waterdrop is present on 13 markets in Europe and the U.S and plans to expand in Asia.

To date, the company estimates it has sold 200 million micro-drinks.