TIRANA (Albania), August 27 (SeeNews) – The Albanian Development Fund (ADF) said it has selected a joint venture comprising local consultancy firm Iceberg Communications and Austria-based Chapter Four Communication to support a marketing development project for the promotion of tourism in the south of Albania.
The assignment is estimated to cost 670,829 euro ($792,835), all indirect taxes excluded, ADF said in a notice posted on its website on Wednesday.
The objectives of the assignment are to professionally support local tourism management, create basic marketing infrastructure, collaborate with local tourism management entities and build their capacity during the process, actively manage and optimize website and social media profiles, provide ad hoc support during the two years for the promotion of product offer, as well as monitor activities and report on results, ADF said.
The assignment is part of a project for integrated development of urban infrastructure and tourism activities focused on Albania's south and financed with the proceeds of a $71 million loan from the World Bank.
The objective of the project is to improve urban infrastructure, enhance tourism assets, and strengthen institutional capacity to support tourism-related local economic development in selected areas, the World Bank said earlier.
ADF is a public agency whose mission is to encourage a sustainable, balanced and cohesive socio-economic development at local and regional level. The ADF was established at the beginning of 1993, based on an agreement between the Albanian government and the World Bank.
($ = 0.84600 euro)